Modern Entrepreneurs Gift with Indulgence!
Small Gifts Foster Strong Relationships

This is an old German proverb. And regardless of the type of relationship—whether in business or personal life—a thoughtful thank-you is always something special. While personal life revolves around celebrations like birthdays, an entrepreneur has different occasions marked on the calendar.

THANK YOU FOR YOUR TRUST—a gesture of appreciation to clients during Advent or at the turn of the year.
A THANK YOU FOR YOUR COLLABORATION—dedicated to individual employees.
A SPECIAL THANK YOU for long-standing employees celebrating 10, 20, 30, or more years with the company.
Corporate celebrations after ACHIEVING GOALS or completing major projects.

Of course, the classic corporate gift—the “giveaway”—which bridges the memory of a customer with the company, remains as appealing as ever.

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2 MINUTES 2 MILLIONS | Investor Test Box from the PULS4 TV SHOW | 1,3 kg

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2 MINUTES 2 MILLIONS | Investor Test Box from the PULS4 TV SHOW | 1,3 kg

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Which Gift Is the Right Gift?

With our B2B gift categories, we have created various options to inspire you with ideas.

GOURMET BOXES for exquisite delights featuring cheese and wild sausage from our Alps.
ORIGINAL DRESDNER CHRISTSTOLLEN® by Alpen Sepp for the Advent season.
PROMOTIONAL GIFTS with the indulgent “Mmmmmmhhhhh” factor (e.g., chocolate with mountain cheese).
SUBSCRIPTION WITH LIMITED DURATION offering delightful Alpine cheese and wild sausage experiences.

Each gift idea is unique and creates a lasting memory for the recipient through unexpected moments of indulgence. These gifts will be talked about for a long time!

Branding Your Company Logo on the Gift

Whether you want to leave a personal message or have your logo placed on the product, we will find the ideal way to present your company. Let’s discuss the possibilities!

The Legal “Rules” for Corporate Gifts

The regulations vary from country to country, especially when it comes to taxes and accounting as “advertising expenses.” We have researched the relevant details for you and summarized them for Germany and Austria. For specific details and questions, please consult your tax advisor or the relevant tax authority. This summary provides general information without any guarantee of accuracy.

B2B Corporate Gifts in Germany

Gifts are monetary or in-kind benefits that you provide to employees, business partners, customers, or third parties without any legal obligation and without a direct or indirect exchange of services. For gifts to third parties, the tax-free threshold in Germany, for example, is € 35. Business-related gifts exceeding € 35 cannot be deducted from taxable income. For more detailed information on corporate gifts, refer to the following sources:

B2B Corporate Gifts in Austria

Customer gifts are generally subject to VAT, provided that a full or partial input tax deduction was possible for them. The only exceptions are gifts of low value or product samples. A low value is assumed to be up to € 40 net, and the total value of gifts given to a recipient within a calendar year must not exceed this limit. Expenses for low-value promotional items such as pens are negligible and do not count towards the € 40 limit.

In summary, “genuine” Christmas gifts—meaning not promotional items or product samples—cannot be deducted as business expenses, nor is there a right to final VAT deduction if the € 40 limit is exceeded. For more information on corporate gifts in Austria, refer to the following source:

Tax Deductibility of Christmas Gifts on wko.at

“AlpenSepp Makes Companies and Employees Happy!”

This motto holds a lot of truth. Employees also appreciate a gourmet gift as a small token of recognition and appreciation.

In Germany, for example: If an employee receives non-cash benefits of low value—such as a gourmet box—for a special occasion, these gifts are considered occasional gifts. If the value of the gourmet gift exceeds € 60,

then these expenses are fully taxable and subject to social security contributions.

This €60 exemption limit can be used multiple times under certain circumstances (e.g., name day, birthday, engagement).

Examples of Occasional Gifts for Employees in Germany

Birthday gift under € 60 An employee receives a book worth €16 (net) from their employer as a birthday gift. The gift is tax-free and exempt from social security contributions since it does not exceed the €60 limit.
Birthday gift over € 60 An employee receives a case of red wine worth €65 (net) from their employer for their 50th birthday. The full amount of €65 must be taxed as a monetary benefit since it exceeds the €60 limit.
Gift voucher under € 60 An employee receives a record store gift voucher for a CD as a birthday present. The voucher cannot be exchanged for cash. Since it does not exceed the €60 limit, it remains tax-free and exempt from social security contributions.

Further information on corporate gifts:

TIP: Always Ensure a Business Focus When Gifting!

In Germany, for example, gifts are only deductible as business expenses if they are given for a business-related purpose (BFH, 18.02.1982 – IV R 46/78). Expenses for gourmet gifts of a private nature are not deductible, as they are considered personal living expenses. The same applies if gourmet gifts are given partly for professional and partly for private reasons.

For example, you give a good acquaintance an “AlpenSepp Gourmet Box” worth €58 net, which you purchased tax-free as an intra-community supply from AlpenSepp as a German business customer. The gift is given for a private occasion. At the time of gifting, VAT on the net amount becomes due in Germany.