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Tesla Center with service centre opening in Dornbirn | Our Alpensepp cheese accompaniment as a buffet at the event
Tesla Center with Service Centre | Grand Opening in Dornbirn: An Event Full of Innovation and Enjoyment
…and yes, it was a great pleasure for us to be part of it.
On June 14, 2025, the Tesla Center in Dornbirn opened its doors, an event organized by Tesla Austria in collaboration with local partners such as AlpenSepp and Kolibri Eismanufaktur.
The event transformed the city into a hub for technology, culinary delights, and music, offering a unique blend of innovation and regional specialties.
This special occasion not only showcased the unveiling of a new version of the Tesla Model Y and an exclusive exhibition of the Tesla Cybertruck but also featured a high-quality cheese buffet from AlpenSepp, refreshing ice cream from Kolibri Eismanufaktur, and a captivating performance by Diego Daniele, a finalist from The Voice of Switzerland.
From electric mobility to regional delicacies, the opening was an experience that thrilled visitors and underscored Dornbirn’s role as a hub for innovation and tradition.
Tesla in Dornbirn: A New Location for Innovation
Tesla, globally renowned as a pioneer in electric mobility, chose Dornbirn for its first pop-up store in Vorarlberg – a strategic decision.
The city, an economic hub near Switzerland and Germany, offers ideal conditions to strengthen Tesla’s presence in Europe. Tesla already operates stores in Vienna, Graz, and Linz, and this temporary location in Dornbirn complements the network.
Based on our analysis of Google Trends data prior to the event, interest in electric vehicles and sustainable mobility in Vorarlberg has risen in recent months, underscoring the significance of this location.
The Tesla Center (with Service Center) is more than just a showroom – it’s a statement for the future of mobility and an invitation to be part of this evolution.
The Tesla Model Y | Electric Mobility for the Whole Family
A highlight of the opening was the introduction of the Tesla Model Y, a vehicle optimized specifically for the European market. With seating for up to seven, it’s ideal for families. Here are some impressive features:
- Range: Up to 505 kilometers (WLTP).
- Performance: Dual-motor all-wheel drive, 0–100 km/h in 3.7 seconds.
- Comfort: Panoramic glass roof and 15-inch touchscreen.
- Safety: Advanced driver-assistance systems.
Produced in the Gigafactory Berlin, the Model Y reduces delivery times and improves its environmental footprint—a key advantage for European customers.
Visitors could test the vehicle on-site and experience its versatility firsthand, further boosting interest in electric mobility.
The Cybertruck: A Glimpse into the Future
Alongside the Model Y, the Tesla Cybertruck captivated attendees. This futuristic vehicle, not yet available in Europe, impressed with its striking design and technical capabilities:
- Towing Capacity: Up to 6,350 kilograms.
- Acceleration: 0 – 100 km/h in under 2.9 seconds.
- Durability: Exoskeleton made of ultra-hard stainless steel.
- Flexibility: Adaptive air suspension.
The Cybertruck exhibition offered an exclusive preview of Tesla’s future plans. For many, it was the highlight of the event—a symbol of innovation that sparked curiosity and excitement.
Culinary Highlights with AlpenSepp® and Kolibri Eismanufaktur
The event was not only a treat for tech enthusiasts but also for food lovers.
At AlpenSepp, we’ve been synonymous with top-quality cheese from the Bregenzerwald for over a decade. For the Tesla opening, we presented guests with a cheese buffet featuring specialties like our Rehmer Sennhus Bergkäse, made from raw milk – mild, spicy, and full-bodied – and the creamy REHMOCTA semi-hard cheese. These were complemented by well-aged Camembert soft cheeses.
The use of hay milk from local farmers and traditional production methods ensures the highest quality, delighting even children.
Kolibri Eismanufaktur provided a cool respite from the summer heat with handmade ice cream. Known for natural ingredients and creative flavors like lavender-lemon or raspberry-basil, Kolibri also offered vegan and lactose-free options.
Their focus on regional ingredients and sustainable production added a local and innovative touch to the event. “The ice cream was a dream,” raved one visitor.
This combination of exquisite cheese and refreshing ice cream made the day unforgettable.
Musical Entertainment with Diego Daniele from The Voice of Switzerland
Diego Daniele, a finalist from The Voice of Switzerland, set the perfect atmosphere. With his powerful voice and charismatic presence, he thrilled the audience. His style, blending pop, soul, and rock, was a perfect fit for the event.
He performed a selection of his most popular songs and engaged with the guests, elevating the mood to new heights.
Diego began his career early and gained national recognition through The Voice of Switzerland. His repertoire spans pop, soul, and rock, complemented by impressive classical pieces like Nessun Dorma from Puccini’s opera Turandot.
Currently working on his debut album, his performance in Dornbirn offered a glimpse of his promising future. “His music brought the event to life,” noted one guest.
P.S.: Diego is also available for bookings at weddings and other events.
An Event That Connects | Innovation and Community
The opening was more than a product launch – it was an experience that united technology, enjoyment, and local culture.
A Tesla employee added: “Dornbirn is a key location for us in Europe.” And we think: “Tradition and innovation go perfectly together here.”
Conclusion: Visiting Tesla in Dornbirn Is an Experience
The opening of the Tesla Center in Dornbirn was a fantastic experience for us. From now on, you can visit the Tesla Store and Service Center, test the Model Y, and perhaps even admire the Cybertruck.
